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I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?


Well obviously this is a group of marketing students. And it almost sounded as if I was being tested on an essay question. My answer will differ from those you maybe use to hearing. That is fine Cheap Ben Gedeon Jersey , but I am right. They may also be right and it may not be a black and white issue in all markets, sectors or areas. Here is some of what I know in relation to building brand name.


I would like to say a few words on this subject, which I feel of important. For instance the universal sign for a barbershop, the candy cane striped pole, for happiness the Belgium born happy face. But let us look deeper. In the grocery store on the Soda pop isle, look at it from the distance let us say the end of the row. Let us say you want a citrus soda? We all know that drinks that taste like citrus have green color bottles, Yet the appropriate color would be yellow or even orange, if you were to think of it. Some use these combos. Orange is for Orange soda Cheap Dalvin Cook Jersey , Yellow with green would be lemon type soda. Green for Mountian Dew and all the copy type generic sodas. Red obviously for cola. But why? Red is the color of blood not soda, and green is not necessarily the color of Mountain dew, that would really be crystal clear. Yet green tint and die coloring is added for effect, why to create brand identity. Has nothing to do with anything else. 7-up is clear yet the bottles were green. Then Mountain Dew came along and simply used this color theme. They used the other brand to build their identity.


Pizza Hut buildings are all the same, so are IHOPS and McDonalds restaurants. Even if they were to close a store you can always tell what use to be a Hubble House, Wendy's, Der Wienersnietzel, or Blockbuster store. Why? Brand identity. But colors and brand are also important. Think about the bear companies they almost have to have the cans gold or silver or at least some showing. Coors Cheap Anthony Barr Jersey , Miller, Bud, but also Mickey's (yuk), Red Dog, Sapporo, but why those. Why not, why recreate the customer's perception. The customer wants everything in their perspective, they want order Cheap Everson Griffen Jersey , but why? It is a chaotic world and some postulate that chaos is the only given in the random order of the universe, and that the only thing constant is change, yet the consumer buys what they are familiar with? This that go against this familiarity concept, must spend money to change customer perception. A risky ordeal and if they succeed? No problem, some one will copy that theme and cash in on the progress made and the marketing dollars spent.


Why do I as a Car Washer submit these facts to a bunch of hungry knowledge seeking students? It is our job at WashGuys (my company) to create brand identity, We have, we are, we will. What do you pay for when you buy a franchise? You pay for brand identity and future growth in customer recognition of that brand. Sometimes with a small franchisor Cheap Kyle Rudolph Jersey , (using the franchising industry due to the many examples and my familiarity on the subject), that can be risky and it is one topic that is often discussed in academia, yet few really understand it as well as franchisor.


It is a current trend of corporate identity people to create an image that brings with it thoughts of the conditions needed to affect a customers desire to buy. So a logo created need to instill reliability and honesty and strength in a Phone company or a bank. In a tech company; state of the art, innovation and vision. In a sports shoe company; winning, comfort, effortless versatility and power. There maybe other reasons but let us look at the logos for AT&T, Nike, Addias Cheap Linval Joseph Jersey , Silicon Graphics, Apple Computer, etc. Think of all the symbols you know like Coca Cola, Levis, California Cheese, Starbucks, Kinkos, Frito Lays Cheap Harrison Smith Jersey , etc. What do these brand names need to retain customer base and extend market mix. If they are too limiting they lose and if they are too diverse they do not hit their intended audience. Band names; some many of them remember and they for the most part achieve their objectives.


Frito Lays logo tends to promote longevity in the market place, your grandparents ethics, reliability. Coca Cola Classic says it all, An American Tradition, precisely what the company wants it to say. This is one reason the New Coke failed, people drink coke because it is a tradition and it is a coke sometimes even if it is a Pepsi or RC Cola. Often our customers call the people who wash their cars ?The Car Wash Guys?, yet it likely may be Jose's Mobile Wash in Albuquerque, Schmit's Detailing in Couer D Alene ID Cheap Kirk Cousins Jersey , Winslow's Washing Service in Boston, Chang's Car Wash in South City San Francisco area, Fidel's Fine Finishes in Miami, Jacques Car Care in Quebec, Bernies Beverly Hills Detailing, or even Paquito's Truck Wash in El Paso. Hey stop laughing, they do not have brand name we do. We win again. The more cars and trucks they wash and detail the more famous we get, because we own the most recognitzed name and the name which has become figures of speech. Gotta love brand name recognition. Lord knows I do and you know what? That is right you can say whatever you want Cheap Adam Thielen Jersey , but we are winning that brand war. Even the FTC attempted to increase our brand name by having us interviewed by Forbes, Business Week, WSJ, USA Today, Business Journals all over the country, when competitors could not beat us in the market place and complained to the government. Every time your brand is written about, spoken about, promoted Cheap Stefon Diggs Jersey , publicized, advertised, you win. We certainly know what we are doing. Yet the rest of the industry lacks any brand identity at all, as a matter of fact the attempts are even poorly engineered from a academic standpoint. Simonize Car Wash, uses an old brand name not popular with most of its clientele, Mace changed its name and was unable to capitalize signific Ou. Cheap Jerseys China Cheap NBA Jerseys China Cheap Authentic Jerseys Cheap College Jerseys From China Cheap Baseball Jerseys Cheap Cheap Adidas NHL Jerseys Cheap Football Jerseys Wholesale Jerseys China Wholesale Jerseys China Wholesale Jerseys From China